Molecule 01 has been said to cause animal magnetism — a latter-day love potion. Perfumer Geza Schoen used the beautifully mysterious and democratic aroma-molecule Iso E Super as the star of this juice. He felt it expressed everything a perfumer could want: radiance, tenacity, and power.
“Iso E Super is one of those scents that makes you want to nestle into it. It’s comforting and cocooning,” says Geza Schoen.
Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors.
Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973.
“Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It’s difficult to call a single aroma-chemical a fragrance — it’s so much more personal,” says Geza.
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